Matadero Madrid center for contemporary creation

LAS PALABRAS QUE NOMBRAN DE FERNANDO BELTRÁN

Madrid Gráfica 18

Start date

October 24 2018

End date

January 27 2019

Timetable

Monday to Friday, from 5 to 9 pm. Saturady and Sunday, from 11am to 3 pm and from 5 to 9 pm.

Price

Free admission

Category

Visual Arts

Venue

Casa del Lector

Institution

Central de Diseño

Exhibition about poet, philologist and name-giver Fernando Beltrán, creator of groundbreaking studio El nombre de las cosas, within the frame of Madrid Gráfica 2018.

OpenCor, Rastreator, Amena, Faunia, FreeDamm, Keteke or La Casa Encendida, among many other brands, have been ‘baptized’ by Fernando Beltrán: a poet, philologist, name giver and expert in Corporate Identity. Founder of El Nombre de las Cosas (the name of things) in 1989, groundbreaking studio in Spain for the creation and naming for brands.