POSTER FOR TOMORROW

Poster For Tomorrow is a not-for-profit organization based in Paris, whose aim is to promote the design of posters that stimulate a debate around matters that affect us all. Each year they select a different human right for their international poster competition. For 2015, they wished to draw attention to Article 25 of the Universal Declaration of Human Rights, which is the universal right to health.   Poster For Tomorrow. The Right to Health brings together a hundred of the best posters from this year’s invitation. This exhibition, which has travelled from the French capital to Madrid, coincides with the theme for this year’s Students’ Show (bid-est/2015) Design for health and quality of life.
Health care is a vital issue even in the richest countries. Millions of people the world over suffer infections that a simple vaccination, antibiotics and education could prevent. It is difficult for many people to obtain the medicines, care or treatment that could save their life, even in developed regions for economic or logistical reasons. It is clear that this human right is not guaranteed.
  The designers have focused on themes associated with the universal right to health. They deal with issues such as the eradication of immune disorders, access to drinking water and to drugs, but particularly with the availability of education and services that can prevent disease, inviting the viewer to reflect on the issue through powerful images that are intended to mobilise opinion and action.
We must not forget that the expressive capacity of visual design is a mass communication tool.
The Poster For Tomorrow organisation is well aware of the impact a well designed poster can have. This is why they have been using this method since 2009. Within and outside the field of design, they attempt to promote the creation of posters that are intelligent, effective and bold. These are posters to raise awareness, to stimulate other ways of thinking; these are posters to change the world.
  THE EXHIBITION The show is a selection of 100 posters out of the 4,980 that were submitted by graphic designers from all over the world.
  The jury comprised: Ruedi Baur (Switzerland) Marion Deuchars (United Kingdom) Lex Drewinski (Germany) Rafiq Elmansy (Egypt) Cédric Gatillon (France) Cheryl Heller (United States) Mila Melank (Bosnia and Herzegovina) Florence Robert-vissy (Morocco) The “Top Ten” this year were: Dariush Allahyari (Iran) Eva Chan (Belgium) Baron Chau (Australia) Leslie Chuquin (Ecuador) Elham Hemmat (Iran) Janani Iyer (India) Dhiya Khairina (South Korea) Martin Martínez (Canada) Selcuk Ozis (Turkey) Baowen Zhang (China)