Matadero Madrid center for contemporary creation
BOX_POP
DESIGN FITTINGS AT LA CENTRAL
Institution
DIMAD celebrates the opening of the new activity 'BOX_POP, Design Fittings at La Central'.
Our objective is to enjoy the latest in design and improve visibility for collaborations between our associates. We believe that much of what's cooking in our city barely gets out there and ends up without the publicity and the recognition that it deserves. BOX_POP was born out of the need to get work out of designers' studios, to make sure they go beyond the realms of the private and of the exclusively professional, and to try to make the designer community more visible.
BOX_POP is an up-and-coming exhibition at La Central de Diseño whose content will change five times per year, consisting of five boxes whose dimensions are 1.32 x 0.60 x 0.40m which gives the imagination free range so that four designers, DIMAD members, plus a 'fifth in discord' with the rest, can show us the latest things that they have been doing, what they believe is most representative, what they feel like sharing with the world. In this exhibition we will be able to see professional creative projects within the design field featuring multidisciplinary and intergenerational characteristics.
Presentation of exhibitions
The presentation of each of the exhibitions will be planned to coincide with the opening of other DIMAD events in order to increase the repercussion and dissemination of participants' projects.
Documentation and dissemination
DIMAD will develop an archive featuring all the projects from different exhibitions to create a publication at the end of every season. DIMAD will be responsible for publicizing the event to members, institutions, schools, and the media. The participants, in turn, are encouraged to use this information to spread the word about their work and about the BOX_POP initiative. Sponsorship
The first five BOX_POP’s have been made possible thanks to the kindness of the ILIONE enterprise, who has arranged for the production of the boxes. ILIONE makes itself available to chosen designers for any information they might be able to provide to facilitate the design of the inside of the boxes.
Curators
The BOX_POPs feature a curatorship arranged on an annual basis that will organize five exhibitions and select each season's twenty-five participants. For the first one, the Board of Directors has designated designer Lucinda Morrissey.
She will choose the four DIMAD members, plus the 'five in discord', who will participate in each section. The project's subtitle is “design fittings” because it is difficult to make a choice that fits and because the selection participants have to make something representative of their work activity inside the boxes.
On behalf of DIMAD we would like to thank Lucinda for her wonderful work making everything 'fit', and the participants for their availability and cooperation. Thank you.
Lucinda Morrissey
Lucinda Morrissey graduated from Central St Martin’s (London) in 1986, with a BA Honours in Graphic Design. After working in several design and publicity studios (Michael Thierens Design, Bowes Darby, Oscar Mariné OMB), in 1995 she started her own studio (Epic Diseño). Since 1999 she has worked as an independent consultant both for her own clients and for other studios.
Her clients include Ericsson España, Landor España, Antofagasta plc and the Spanish Royal Mint. She has experience in all fields of graphic design, corporate identity, logos, branding, annual memorials, campaigns, catalogues, interfaces, and packaging. Since 2010 she has been part of the select group of graphic designers who make stamps for the Spanish Post.
From 1999 to 2000 she gave classes at the Istituto Europeo di Design. She is currently a professor at the European University in Madrid, within the Design degree program, and has participated in the development and coordination of different subjects since its opening in 2009. She is also pat of the “Steelcase of Educational Spaces and Equipment” department chair since its founding in 2010. Lucinda is British, but lived in Spain for years during her childhood and is bilingual English-Spanish. She has been living and working in Madrid since 1991.
Selected candidates conditions for participation Each participant is free to choose his/her project, though it is convenient for it to be related with the field of design in which the participant lives his/her professional life and for which they have been chosen. This initiative is meant to work as a display case for the participants, each one of them choosing the way they think is most interesting to publicize their work.
Each participant will be able to use a BOX with the following dimensions: 1.32 x 0.60 x 0.40m. This box has opaque closures on all sides except one of them that has a clear glass piece (see layout). Three smaller boxes will also be provided, for use as peanas for the “display case” box, inside the box, or simply as seats that remain outside of the box. Each participant will use their own judgement regarding the use of these pieces.
The large box has a strip of LEDs on top. Aside from this, there will be no type electrical capacity included, though there are holes for cables.
All the projects must:
> Be limited to the “display case” box space. > Be correctly assembled in order to pose no danger due to instability of the box. Within the “display case” box, it is not permitted to put elements: > that pose a danger to the box or the projects; > that alter the material provided; > that can decompose; > that create heat (i.e. light sources) or can cause damage (i.e. motors); > that require maintenance; > that contain toxic substances.
Assembly / Disassembly
The time allotted for assemply will be three days. Both the days assigned for assembly and the schedule arranged for it will be announced with ample warning. The time allotted for disassembly will be one day. Both the day assigned for disassembly and the schedule arranged for it will be announced with ample warning. Each participant must return their BOX and the little boxes in the same condition in which they received them. Any damage will be the participant's reponsibility to pay for.
Other conditions for participation
The cost of assembly/disassembly and the completion of each one for each project will be the participant's reponsibility to pay for. DIMAD will not be held responsible for damage or any alterations in the projects or material presented thoughout the days the project is on display, nor during assembly/disassembly. DIMAD will not be lable for the cleaning of each BOX, though the cleaning of the exterior of the BOX will be paid for by DIMAD. If in the cleaning of the BOXes any damage comes to the projects, DIMAD will be responsible for its repair.
If the projects have met the conditions reagarding stability and integrity required of them and any problem comes about involving accidental damage during the exhibition, DIMAD will be responsable for its repair.
All participants will be allowed to develop their projects together with a sponsor if they so desire.
The fifth in discord
The guest participant will be a professional from within the field of design. DIMAD will award them a year's subscription as a member, the cost of which will be covered by a sponsor. However, the costs of assembly/disassembly must be paid by the designer.
Opening: Thursday, June 27 at 8pm
Our objective is to enjoy the latest in design and improve visibility for collaborations between our associates. We believe that much of what's cooking in our city barely gets out there and ends up without the publicity and the recognition that it deserves. BOX_POP was born out of the need to get work out of designers' studios, to make sure they go beyond the realms of the private and of the exclusively professional, and to try to make the designer community more visible.
BOX_POP is an up-and-coming exhibition at La Central de Diseño whose content will change five times per year, consisting of five boxes whose dimensions are 1.32 x 0.60 x 0.40m which gives the imagination free range so that four designers, DIMAD members, plus a 'fifth in discord' with the rest, can show us the latest things that they have been doing, what they believe is most representative, what they feel like sharing with the world. In this exhibition we will be able to see professional creative projects within the design field featuring multidisciplinary and intergenerational characteristics.
Presentation of exhibitions
The presentation of each of the exhibitions will be planned to coincide with the opening of other DIMAD events in order to increase the repercussion and dissemination of participants' projects.
Documentation and dissemination
DIMAD will develop an archive featuring all the projects from different exhibitions to create a publication at the end of every season. DIMAD will be responsible for publicizing the event to members, institutions, schools, and the media. The participants, in turn, are encouraged to use this information to spread the word about their work and about the BOX_POP initiative. Sponsorship
The first five BOX_POP’s have been made possible thanks to the kindness of the ILIONE enterprise, who has arranged for the production of the boxes. ILIONE makes itself available to chosen designers for any information they might be able to provide to facilitate the design of the inside of the boxes.
Curators
The BOX_POPs feature a curatorship arranged on an annual basis that will organize five exhibitions and select each season's twenty-five participants. For the first one, the Board of Directors has designated designer Lucinda Morrissey.
She will choose the four DIMAD members, plus the 'five in discord', who will participate in each section. The project's subtitle is “design fittings” because it is difficult to make a choice that fits and because the selection participants have to make something representative of their work activity inside the boxes.
On behalf of DIMAD we would like to thank Lucinda for her wonderful work making everything 'fit', and the participants for their availability and cooperation. Thank you.
Lucinda Morrissey
Lucinda Morrissey graduated from Central St Martin’s (London) in 1986, with a BA Honours in Graphic Design. After working in several design and publicity studios (Michael Thierens Design, Bowes Darby, Oscar Mariné OMB), in 1995 she started her own studio (Epic Diseño). Since 1999 she has worked as an independent consultant both for her own clients and for other studios.
Her clients include Ericsson España, Landor España, Antofagasta plc and the Spanish Royal Mint. She has experience in all fields of graphic design, corporate identity, logos, branding, annual memorials, campaigns, catalogues, interfaces, and packaging. Since 2010 she has been part of the select group of graphic designers who make stamps for the Spanish Post.
From 1999 to 2000 she gave classes at the Istituto Europeo di Design. She is currently a professor at the European University in Madrid, within the Design degree program, and has participated in the development and coordination of different subjects since its opening in 2009. She is also pat of the “Steelcase of Educational Spaces and Equipment” department chair since its founding in 2010. Lucinda is British, but lived in Spain for years during her childhood and is bilingual English-Spanish. She has been living and working in Madrid since 1991.
Selected candidates conditions for participation Each participant is free to choose his/her project, though it is convenient for it to be related with the field of design in which the participant lives his/her professional life and for which they have been chosen. This initiative is meant to work as a display case for the participants, each one of them choosing the way they think is most interesting to publicize their work.
Each participant will be able to use a BOX with the following dimensions: 1.32 x 0.60 x 0.40m. This box has opaque closures on all sides except one of them that has a clear glass piece (see layout). Three smaller boxes will also be provided, for use as peanas for the “display case” box, inside the box, or simply as seats that remain outside of the box. Each participant will use their own judgement regarding the use of these pieces.
The large box has a strip of LEDs on top. Aside from this, there will be no type electrical capacity included, though there are holes for cables.
All the projects must:
> Be limited to the “display case” box space. > Be correctly assembled in order to pose no danger due to instability of the box. Within the “display case” box, it is not permitted to put elements: > that pose a danger to the box or the projects; > that alter the material provided; > that can decompose; > that create heat (i.e. light sources) or can cause damage (i.e. motors); > that require maintenance; > that contain toxic substances.
Assembly / Disassembly
The time allotted for assemply will be three days. Both the days assigned for assembly and the schedule arranged for it will be announced with ample warning. The time allotted for disassembly will be one day. Both the day assigned for disassembly and the schedule arranged for it will be announced with ample warning. Each participant must return their BOX and the little boxes in the same condition in which they received them. Any damage will be the participant's reponsibility to pay for.
Other conditions for participation
The cost of assembly/disassembly and the completion of each one for each project will be the participant's reponsibility to pay for. DIMAD will not be held responsible for damage or any alterations in the projects or material presented thoughout the days the project is on display, nor during assembly/disassembly. DIMAD will not be lable for the cleaning of each BOX, though the cleaning of the exterior of the BOX will be paid for by DIMAD. If in the cleaning of the BOXes any damage comes to the projects, DIMAD will be responsible for its repair.
If the projects have met the conditions reagarding stability and integrity required of them and any problem comes about involving accidental damage during the exhibition, DIMAD will be responsable for its repair.
All participants will be allowed to develop their projects together with a sponsor if they so desire.
The fifth in discord
The guest participant will be a professional from within the field of design. DIMAD will award them a year's subscription as a member, the cost of which will be covered by a sponsor. However, the costs of assembly/disassembly must be paid by the designer.
Opening: Thursday, June 27 at 8pm
Artistic team and specifications
- Duracion
- The length of each one of the BOX_POP exhibitions will be 2-3 months, depending on DIMAD's events calendar.