SECOND CONFERENCE ON THE ECONOMY AND DESIGN

The 2nd Conference on the Economy and Design is an event for debate with the participation of designers and companies from the Netherlands, Finland, Flanders and Spain. The general theme will be to demonstrate the importance of design in business strategy and its impact on financial results. The conference will address and contrast experiences and practical cases in which design has helped to improve the profitability of business projects in the different participating countries.

Speakers:
• Markku Piri, designer and director of Piri Piri Oy, Finland
• Stefan Schöning, designer and director of the Stefan Schöning Studio, Flanders
• Max Barenbrug, shareholder and member of the Supervisory Board for Innovation and Creativity, Bugaboo, the Netherlands
• Jesús Jiménez Cañas, partner and member of the board of b.d. Madrid, Spain

Moderated by:
Manuel Estrada, president of the Madrid Designers’ Association (DIMAD – Fundación Diseño Madrid y Asociación Diseñadores de Madrid)

The conference will end with a colloquium with all the speakers.