Matadero Madrid center for contemporary creation
Immersive Experience Centre
MAD (Madrid Artes Digitales) will open its doors in March 2022. The new Immersive Experience Centre in Nave 16 of Matadero Madrid will combine exhibition with research and innovative creation of quality content aimed at the tastes and interests of today’s cultural audiences. Organically integrated into Matadero's rich cultural and creative ecosystem, the centre will help round out its diverse offerings with a highly appealing programme.
The decision to locate the Immersive Experience Centre in Nave 16 was taken in connection with the completion of a strategy devised by Madrid City Council's Department of Culture to devote this iconic building, which also houses the temporary exhibition space and Centre for Artists in Residence, entirely to plastic and visual arts.
The centre will be a space for multidisciplinary creation, experimentation and dissemination in which to explore new possibilities in the relationship between art and audience which enable technological developments in artistic creation and the way it interacts with the observer. With an area of almost 2,000 m², the centre will bolster the city’s position in one of the emerging sectors with the greatest scope in the cultural and creative industries, and strengthen Matadero Madrid's status as a complex for artistic creation and experimentation.