LAS PALABRAS QUE NOMBRAN DE FERNANDO BELTRÁN
Madrid Gráfica 18
Date
24 October 2018
27 January 2019
Venue
Casa del Lector
Price
Free admission
Category
Institution
Central de Diseño
OpenCor, Rastreator, Amena, Faunia, FreeDamm, Keteke or La Casa Encendida, among many other brands, have been ‘baptized’ by Fernando Beltrán: a poet, philologist, name giver and expert in Corporate Identity. Founder of El Nombre de las Cosas (the name of things) in 1989, groundbreaking studio in Spain for the creation and naming for brands.